Eric S. Raymond gives his explanation for why he loves the unlovable: Walmart.
I do not love the ambience of Walmarts; by my standards they’re loud, cheerless, and tacky – and that describes a lot of their merchandise and their shoppers, too.
But my esthetic and aspirational standards are those of a comparatively wealthy person even in U.S. terms, let alone world terms. To the people who use Walmart and belong there, Walmart is a tremendous boon that stretches their purchasing power, enabling them to have things that don’t suck.
That’s why I love the idea of Walmart, and will defend it against its enemies.
This is my reason too. Even though I rarely shop at Walmart, I'm glad that it exists.