This is a very interesting service, from a local Madison company.
“A healthy diet is good for everyone. But as people get older, cooking nutritious food can become difficult and sometimes physically impossible. A pot of soup can be too heavy to lift. And there’s all that time standing on your feet. It’s one of the reasons that people move into assisted living facilities.
But a company called Chefs for Seniors has an alternative: They send professional cooks into seniors’ homes. In a couple of hours they can whip up meals for the week.”
“According to some estimates, there are hundreds of thousands, maybe even a million seniors living in their own homes who are malnourished. In long-term care facilities, up to 50 percent may suffer from malnutrition. This leads to increased risk for illness, frailty and falls.”
“Part of the business plan is keeping the service affordable. In addition to the cost of the food, the client pays $30 an hour for the chef’s time. That’s usually a couple of hours a week of cooking and cleaning up the kitchen. There’s also a $15 charge for grocery shopping. So clients pay on average $45 to $75 a week.
And while there are lots of personal chefs out there and services that deliver meals for seniors there are few services specifically for older adults that prepare food in their homes.”
This isn't what most people would think of as healthcare, but I'd call it healthcare innovation. Living a healthy life—and eating right— is a big part of staying out of clinics and hospitals. If people spend money on this service, they could very well be saving thousands of dollars in other healthcare expenses.
This strikes me as the kind of service that insurance companies won't want to provide but that patients would be willing to pay for, if they have control over their own healthcare dollars.