That’s when I realized that I had a problem. In fact, everyone I know in the craft beer industry has a problem: We’re so addicted to hops that we don’t even notice them anymore.
Hops are the flowers of the climbing plant Humulus lupulus, a member of the family Cannabaceae (which also includes, yes, cannabis), and they’re a critical ingredient in beer. Beer is made by steeping grain in hot water to turn its starches into sugar (which is later converted to alcohol by yeast). While the resulting liquid, called wort, is boiling, brewers add hops to tone down the mixture’s sweetness—without hops, beer would taste like Coke.
Every beer I've tasted is bitter and, I think, nasty. Especially the craft beers. Why can't I have a beer that tastes like Coke? I'd buy that in an instant.